is a digital product studio modeled on the two-pizza-rule


We work across digital products, branding and marketing to help clients figure out how things should work, communicate, look and feel.

The way we do this is based on an organisational idea: the two-pizza-rule. Interweaving strategy, design and development we combine big strategic thinking with the capability to execute the highest level of craft.

Working Method

Small teams

We keep a project's team small enough that it can be fed by two (large) pizzas to ensure high levels of care, low levels of politics and a vested interest in the project.


As the digital sphere calls for all kinds of talents we cultivate close-knit, multidisciplinary collaborations for the best results.

Entrepreneurial approach

Design and doing business go hand in hand, so we approach everything with entrepreneurial devotion. We find this is the most exciting way to work.



  • Brand Strategy
  • UX Strategy
  • Information Architecture
  • Content Strategy
  • Business Model Design
  • Marketing Communication


  • Creative Direction
  • UX/UI Design
  • Prototyping
  • Graphic Design
  • Copywriting


  • Technical Architecture
  • Front-end Development
  • Back-end Development
  • Data Analysis

Year founded



Berlin, Germany